Growth Marketing - Working Student (m/f/x)

The appliedAI Initiative elevates Europe’s industry to become shapers in the age of AI, creating a future that we desire to live in. Through our ecosystem of strong partners, comprehensive programs, services and solutions we advance companies holistically on their AI journey. With our uniquely diverse, interdisciplinary, and driven team, we build on deep technical expertise while specializing on applicability of the solutions. We share a mindset of collaboration and openness with our ecosystem of leading companies and tech players. Our common goal is to strengthen the European landscape, jointly creating unique knowledge for applying trustworthy AI.

You will help the Sales, Marketing & Loyalty Team in crafting and implementing Growth Marketing activities to gain and bond new clients. Through tight team-collaboration, in this role you will support us in driving traffic to the website and in strengthening the lead generation process throughout the whole buyer’s journey. Your support will also be valuable in the process of presenting appliedAI as a trustworthy AI partner and thus lay the foundation for a successful long-term customer relationship.

Your responsibilities:

• Help set up and evaluate growth marketing campaigns
• Support in SEO Keyword research
• Help keep the website SEO optimized
• Assist in researching industry-related topics, as well as information on companies
• Help write email marketing texts for campaigns
• Make suggestions for keyword-based, buyer’s journey focused topics and create first drafts
• Help set up and evaluate campaigns
• Assist in maintaining the CRM updated (Hubspot)

• University student enrolled in a Marketing or Communications degree program - or related field
• You’re Interested in learning more about inbound and retention marketing (SEO, Website management and blogging, marketing automation, social media management, ads, etc) for a B2B AI Service and tech company
• You have a data-driven mindset, and you’re curious about AI as well as user- and customer-centricity
• You’re keen on researching information
• You’re an open person and team player, and you have a proficient command of both German and English (e.g., C1 level)
• Basic design skills (e.g: Indesign, Photoshop, Illustrator) would be a plus

• A highly qualified and motivated team of ~ 150 people is on a journey to change the rapidly evolving European AI Landscape.

• Flexibility to choose / switch between our amazing office space House of Communication (Munich Ostbahnhof) and work from home.
• Opportunity to shape a variety of projects and the development of new, original content based on the latest developments in AI and its adoption in businesses.
• Want to learn about AI? It’s happening here. 
• An atmosphere that encourages thinking and experiment in new ways with software, hardware, and processes.
• Hottest topics of the next decade and freedom and trust to initiate your own activities.
• A highly visible initiative that helps you build a large and high-level network of start-ups, partners, and tech companies.

Lucas Fernandes - Senior Talent Acquisition Specialist
appliedAI Initiative GmbH, August-Everding-Str. 25, 81671 ​München