Shaping Europe’s innovative power in AI

appliedAI is Europe’s largest initiative for the application of leading edge trustworthy AI technology with the vision to shape Europe’s innovative power in AI. appliedAI was formed as trustworthy initiative that acts both as enabler and innovator. Based on our ecosystem we strengthen the value creation building global AI champions.

Become a Partner

The quest

There are many that help you get started with AI, appliedAI supports you to lead in the AI age.

AI is not just another technology but a new paradigm for how machines are programmed, operate and drive value for a business. The implications stretch from niches to broad markets, from technical units and products to supporting services and processes. AI maturity is not optional - as much as digital maturity never was optional. appliedAI was formed as a neutral platform and service provider together with world leading companies to tackle the challenges of the AI Transformation jointly and holistically: To reach AI maturity; together; faster.

Accelerating the journey to AI maturity


Creating disruptive AI based innovations together with you


Latest activities of the initiative

Stockimage - Pepper

Our mission

We accelerate the adoption of AI technology

AI gives machines new capabilities that were out of grasp for the last 80 years. These capabilities may seem simple at first glance, but they question the very hypotheses modern markets and business models rely on. Problems intractable 10 years ago become solvable at low cost through this new technology. Our mission is to accelerate and support the adoption of this technology holistically.

Ecosystem Meetup - google

Our goal

Shaping Europe’s innovative power in AI

AI is reshaping industries across the globe. Modern companies, big moats or not, will need to adapt. We bring together the best from industry, digital markets, and academia across Europe. The initiative is based on joint work in a multitude of areas. We operate independently of industry or market segment, our services span from ecosystem activities to implementing complex AI systems. AI is a general purpose technology and we treat it that way.

The outcome

Applying AI - across the board

As an initiative, we have established the leading trust-based platform for AI practitioners in Europe: Exclusive conferences, meetups, delegations, and roundtables. Strong inter-personal connections, joint public messages, best-practice exchange, and democratized infrastructure. As a service provider, we deliver the latest in AI technology implementation and research, AI strategy definition and operationalization as well as AI education and re-skilling of organizations. appliedAI is your trusted and neutral partner for reaching AI Maturity. Across the board.

Our Partners

Tech partners

Pure Storage
Graphcore website logo grey 2

Industry partners

Bankverlag logo neu
BMW Group
Giesecke + Devrient
Mr logo
Miele logo neu
Munich RE
Rohde & Schwarz

Ecosystem partners

Bayrisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie
Bundesministerium für Wirtschaft und Energie
Bm arbeit logo neu
Bm forschung neu logo
Eu comms logo neu
Bayern innovativ logo neu
Zentrum Digitalisierung Bayern
Dürr Stiftung
Odgers Berndtson
World Food Programme
Stifterverband logo neu
Kic logo neu
Pls logo neu
Ieee logo neu
Dihk logo neu
IHK München Obb 2013 4c
Ai germany logo neu
Ki bundesverband logo neu
Ai campus logo neu

Academic partners

Fraunhofer IIS
HelmholtzZentrum München
Oth logo neu


Culture, Change, Communication

For AI to be successful, close collaboration between AI and humans is indispensable. Even the most advanced AI solutions are without effect if they are not adopted by the users or embraced in the organization. Companies that understand this stand a much better chance of successfully implementing AI technology.

Addressing this topic, we are happy to share our latest report "Applying AI: Culture, Change, Communication".

Wieland Holfeder

The appliedAI Initiative of UnternehmerTUM is a unique opportunity for academia, startups, the German Mittelstand, corporates, and technology companies to come together, work together, and learn together. It helps them to become a leader in applying AI. Google was an early partner and is continuing to invest in this partnership.

Dr. Wieland Holfelder, VP Engineering & Site Lead Google Munich

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