Challenge — Dynamic Pricing vs Off-the-Shelf Pricing in Sales Negotiations
Off-the-shelf pricing can reduce sales volume and lead to suboptimal deals because one price does not fit all customers. Sales teams often need better support to tailor offers during negotiations. A dynamic pricing approach with clear visualization can improve price discussions and outcomes.
Solution — Machine Learning Price Range Prediction & Pricing Dashboard
We use machine learning to combine customer information with product information and predict a suitable price range. A dedicated dashboard visualizes the recommended range and the key influence factors, helping sales teams make informed decisions and negotiate more effectively.
Impact — Revenue Growth, Objective Pricing & Faster Sales Enablement
- 3% increase in revenue
- More objective pricing and faster onboarding of new sales employees
- A negotiation-ready tool with visualizations and price suggestions to support pricing discussions
Topic
Digital Transformation