appliedAI is Europe’s leading initiative for the application of trusted artificial intelligence. Since 2017, we have helped companies across Europe integrate AI into their products, processes, and organizations to create lasting value. With offices in Munich and Heilbronn and a team of 120+ experts, we empower businesses of all sizes to transform and generate value with AI and remain competitive in a rapidly evolving world.
AI is not simply the application of new technology, but a process that brings about fundamental changes in businesses.
Dr. Andreas Liebl, Managing Director of appliedAI Initiative GmbH.
What drives us
Our vision
appliedAI is Europe’s leading and trusted AI partner for businesses. We create value by integrating AI into processes and products—and by empowering companies and their people.
Our mission
We help companies move forward with an exceptional team and a strong partner ecosystem that shares a spirit of collaboration and openness—by:
- supporting AI transformation with solutions and services,
- offering comprehensive programs to accelerate AI adoption,
- enabling partnerships to gain access, share knowledge, and jointly build unique expertise in applying trustworthy AI.
Our values and principles
We do what we advise others to do.
We follow our own advice. We test what works and adapt the way we work.
We are curious and pragmatic.
We are bold and explore new ideas, while keeping practical applicability in mind. Innovation happens when visions, ideas, and research are translated into real-world practice.
We create an attractive workplace that’s enjoyable.
We create a safe space where everyone can be their authentic self. We invest in our people and look out for one another. We value the opportunities and strengths of a diverse and inclusive team—building a positive team culture.
We embrace challenges, encourage ownership, and stand together behind the decisions we make.
We love challenges, open debate, and differing opinions. Once a decision is made, we support it as one. You never carry failure alone. Success is always a team effort.
We build trustworthy relationships across our ecosystem.
We build trusted relationships with our customers and partners, and we tackle challenges as if they were our own. We are mindful of our capabilities and resources—and we use them to be a reliable partner.
We start with the “why” and maximize impact.
We create a clear, shared understanding of our customers’ and partners’ needs and challenges. We use our expertise to offer the best possible AI solution and move them forward on their AI journey.
We build shared expertise in Artificial Intelligence.
Together, we build expertise across the appliedAI ecosystem and actively share it with Europe and the world.
We take responsibility in AI—and beyond.
As an organization, we embrace our ethical responsibility in AI and beyond. We work in ways that have a positive impact on a diverse, inclusive, and just society—and on a healthy planet.
Why Companies Choose Us
Ecosystem & Networking
Access to an extensive, relationship-focused ecosystem including UnternehmerTUM and IPAI, enabling collaboration, peer exchange, and trusted partnerships.
Comprehensive Enablement
Guidance across all stages of the AI journey—from first steps to full AI maturity—ensuring companies build sustainable competitiveness in an AI-driven world.
Broad Expertise
A unique combination of deep technical know-how, trustworthy AI expertise, and hands-on experience to help organizations create value, increase efficiency, and stay ahead.
Story
Our Story
Founded in 2017 by Dr. Andreas Liebl as part of UnternehmerTUM, appliedAI has grown into Europe’s largest initiative dedicated to the application of trusted AI.
In 2022, we expanded into a joint venture with Innovation Park Artificial Intelligence (IPAI) in Heilbronn to further accelerate Europe’s impact in AI.
Today, we are more than 100 people committed to shaping the future of AI in Europe—together with our partners and customers.
Team
People are the core of appliedAI
We believe excellence starts with those who create it. That’s why we invest deeply in our people and foster a culture of continuous learning, growth, and collaboration.
Our team brings exceptional expertise, curiosity, and passion - constantly pushing boundaries, seeking advice from the best, and working together to deliver real impact.
Andreas Liebl
Managing Director and Founder
Dr. Philipp Hartmann
Director of AI Strategy & Enablement
Siegmund Düll
Director AI Transformation & Implementation
Rade Milinkovic
Director of Finance
Diana Stracke
Director of People & Organization
Dr. Ing. Nina Korshunova
Head of AI Engineering Team
Minghyang Ma
Head of Agentic AI Solutions Development
Alexander Machado
Head of TrustworthyAI (COE)
Hanna Oldorf
Head of SME Business
Dr. Thiemo Scherle
Head of Product
Doris Melanie Fonseca Lima
Senior AI Project Lead
Karl Dagher
Principal AI Transformation Strategist
Lucas Fernandes
Senior Talent Acquisition Specialist
Juliane Haspel
Senior People & Culture Specialist
Myriam Warzecha
Senior People & Culture Specialist