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Privacy policy

Thank you for your interest in the activities of the appliedAI Initiative GmbH. Data protection has a particularly high priority for us.

The use of our website is possible without any indication of personal data. However, if a data subject wants to use special services via our website, processing of personal data could become necessary.

Personal data is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in compliance with the applicable country-specific data protection regulations.

With this data protection declaration, we would like to inform the public about the type, scope and purpose of the personal data we collect, use and process, as well as the possible rights of affected persons.

As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data.

1. Definitions

The following data protection declaration is based on the terms defined below:

a. Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b. Data Subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

c. Processing

Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d. Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e. Profiling

Profiling is any form of automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

f. Pseudonymization

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g. Controller or person responsible for the processing

The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

h. Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i. Recipient

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients. Those authorities shall process those data in accordance with the applicable data protection laws, in accordance with the purpose of the processing.

j. Third Party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.

k. Consent

Consent shall mean any freely given specific and informed indication of the data subject's wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

2. Controller

The controller within the meaning of the GDPR is:

appliedAI Initiative GmbH
Freddie-Mercury-Str. 5
80797 Munich


+49 89 18 94 69 0

E-Mail: info@appliedai.de
Web: www.appliedai.de

3. Data Protection Officer

The data protection officer of the controller is:

Alexander Stolberg-Stolberg
SVF Attorneys at Law
Oberanger 30
80331 Munich


+49 89 210 25 120

E-Mail: as@svf-law.de
Web: www.svf-law.de

Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The internet pages of appliedAI Initiative GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.

Through the use of cookies, we can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimised in the sense of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using an internet browser or other software programmes. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

Our website collects a series of general data and information with each call-up of the website by a data subject or an automated system. This general data and information is stored in the server's log files. The following can be recorded:

  • the browser types and versions used,

  • the operating system used by the accessing system,

  • the website from which an accessing system arrives at our website (so-called referrer),

  • the sub-websites,

  • the date and time of access to the website,

  • an internet protocol (IP) address,

  • the Internet service provider of the accessing system and

  • other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

However, when using these general data and information, we do not draw any conclusions about the data subject.

Rather, this information is needed to

  • deliver the contents of our website correctly,

  • optimise the content of our website and the advertising for it,

  • ensure the permanent operability of our information technology systems and the technology of our website, and

  • provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

Therefore, the appliedAI Initiative GmbH analyzes anonymously collected data and information on one hand for statistical purposes and on the other hand for the purpose of increasing the data protection and data security of our enterprise, and ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject

6. HubSpot

On this website, we use the service HubSpot for various purposes. HubSpot is a Software company from the USA with a branch in Ireland.

2nd Floor
30 North Wall Quay
Dublin 1


Phone: +353 1 5187500

We use Hubspot for our online marketing. These include, among others:

Email marketing, social media publishing & reporting, reporting, contact management (e.g. user segmentation & CRM), landing pages and contact forms.

Our sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information, as well as our website content, is stored on servers operated by our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all collected information exclusively to optimise our marketing measures.

Weitere Informationen hierzu finden sie hier: https://legal.hubspot.com/privacy-policy?__hstc=126461458.a4de2678ecd94acb433f8ebd623a3a00.1664282540003.1664282540003.1664282540003.1&__hssc=126461458.2.1664282540003&__hsfp=1297509183

More information from HubSpot regarding EU data protection regulations:


You can find more information about the cookies used by HubSpot here & here "
As part of the optimisation of our marketing measures, the following data may be collected and processed via Hubspot:

  • Geographical position

  • Browser type

  • Navigation information

  • Reference URL

  • Performance data

  • Information about how often the application is used

  • Mobile apps data

  • Login information for the HubSpot subscription service

  • Files displayed on site

  • Domain names

  • Pages viewed

  • Aggregated use

  • Operating system version

  • Internet service provider

  • IP address

  • Unit identifier

  • Duration of the visit

  • Where the application was downloaded from

  • Operating system

  • Events that occur within the application

  • Access times

  • Clickstream data

  • Device model and version

The legal basis for the processing is your consent pursuant to Art. 6 (1) lit. a GDPR. If you do not want the aforementioned data to be collected and processed via Hubspot, you can refuse your consent or revoke it at any time with effect for the future. The personal data will be kept for as long as it is necessary to fulfil the purpose of the processing. The data will be deleted as soon as they are no longer required to achieve the purpose.

Within the scope of processing via HubSpot, data may be transferred to the USA. The security of the transfer is ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent pursuant to Art. 49 (1) a of the GDPR may serve as the legal basis for the transfer to third countries.

7. How to contact us via the website

Due to legal provisions, our website contains data that enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be disclosed to third parties.

8. Data protection in applications and the application procedure

The controller collects and processes the personal data of applicants for the purpose of managing the application procedure. The processing may also be carried out by electronic means. This is in particular the case when an applicant submits relevant application documents to the controller by electronic means, for example by e-mail. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents are automatically deleted six months after the notification of the rejection decision, provided that no other legitimate interests of the controller oppose such deletion. Other legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

9. Routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the time necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

10. Rights of data subject

Every data subject has the right to

  • information pursuant to Article 15 of the GDPR

  • rectification pursuant to Article 16 of the GDPR

  • deletion according to Article 17 GDPR

  • restriction of processing pursuant to Article 18 of the GDPR

  • object in accordance with Article 21 of the GDPR and

  • data portability in accordance with Article 20 of the GDPR.

The restrictions according to §§ 34 and 35 BDSG apply to the right of information and the right of deletion. Furthermore, there is a right of appeal to a competent data protection supervisory authority (Article 77 GDPR in conjunction with & 19 BDSG).

You can revoke your consent to the processing of personal data at any time. Please note that the revocation is only effective for the future. Processing that took place before the revocation is not affected.

10. Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), to analyse the use of websites.

When using Google Analytics 4, so-called "cookies" are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, a company based in the USA, where the information is further processed. When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed automatically and by default only in an anonymised manner, so that the information collected cannot be directly related to a person. This automatic anonymisation is carried out by Google shortening the IP address transmitted by your terminal device within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.

Google uses this and other information on our behalf to evaluate your use of the website, to compile reports about your website activities and usage behaviour and to provide us with other services related to your website and internet usage. In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be stored for 2 months and then deleted.

Google Analytics 4 also enables the creation of statistics with statements about age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called "demographic characteristics". This makes it possible to determine and distinguish between groups of website users for the purpose of targeting marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and thus also not to you personally. This data collected via the "demographic characteristics" function is kept for two months and then deleted.

All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the use of the website, will only take place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.

To ensure compliance with the European level of data protection, also in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google. Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following address

Link: https://policies.google.com/privacy?hl=de&gl=de

Details on the processing triggered by Google Analytics 4 and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

13. Duration of data storage

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted if it is no longer required for the fulfilment or initiation of the contract.

15. Automated decision making

As a responsible company, we do not use automatic decision-making or profiling.

Status: 22.02.2023