appliedAI is Europe’s leading initiative for the application of trusted artificial intelligence. Since 2017, we have helped companies across Europe integrate AI into their products, processes, and organizations to create lasting value. With offices in Munich and Heilbronn and a team of 120+ experts, we empower businesses of all sizes to transform and generate value with AI and remain competitive in a rapidly evolving world.
AI is not simply the application of new technology, but a process that brings about fundamental changes in businesses.
Dr. Andreas Liebl, Managing Director of appliedAI Initiative GmbH.
What drives us
Our vision
appliedAI is Europe’s leading and trusted AI partner for businesses. We create value by integrating AI into processes and products—and by empowering companies and their people.
Our mission
We help companies move forward with an exceptional team and a strong partner ecosystem that shares a spirit of collaboration and openness—by:
- supporting AI transformation with solutions and services,
- offering comprehensive programs to accelerate AI adoption,
- enabling partnerships to gain access, share knowledge, and jointly build unique expertise in applying trustworthy AI.
Our values and principles
We practice what we preach.
We do what we recommend to others and follow our own advice. Reflect on what works and adjust.
We are curious and practical.
We are brave to explore, but keep practicality in mind. Innovation happens where visions, ideas and research translate into real-world applications.
We create and maintain an enjoyable workplace.
We create a safe space, in which everyone can be their authentic self. We invest in people and care for each other. We celebrate the benefits and the strength of having a diverse and inclusive team. Thus, we create a positive team culture.
We embrace challenges, encourage individual ownership and shared responsibility.
We welcome challenges, open discussion and disagreement. Once a decision is made, we fully commit. Failures are never yours alone to carry. Success is always a shared accomplishment.
We build trustworthy relationships in our ecosystem.
We build trustworthy relationships with our customers and partners and tackle challenges as if they were our own. We are conscious about our capabilities and resources and build on them to be a reliable partner.
We start with the “why”, then maximize impact.
We create a precise and shared understanding of the customer's needs and challenges. We maximize impact by leveraging our expertise to offer the best solution and enable partners to advance in their AI journey.
We build shared wisdom for AI.
We build wisdom collectively in the appliedAI ecosystem and actively share it with Europe and the world.
We take responsibility in AI and beyond.
As an organization we embrace our ethical responsibility in AI and beyond. We proactively shape our operations to have a positive impact in a diverse, inclusive and equitable society and a healthy planet.
Why Companies Choose Us
Ecosystem & Networking
Access to an extensive, relationship-focused ecosystem including UnternehmerTUM and IPAI, enabling collaboration, peer exchange, and trusted partnerships.
Comprehensive Enablement
Guidance across all stages of the AI journey—from first steps to full AI maturity—ensuring companies build sustainable competitiveness in an AI-driven world.
Broad Expertise
A unique combination of deep technical know-how, trustworthy AI expertise, and hands-on experience to help organizations create value, increase efficiency, and stay ahead.
Story
Our Story
Founded in 2017 by Dr. Andreas Liebl as part of UnternehmerTUM, appliedAI has grown into Europe’s largest initiative dedicated to the application of trusted AI.
In 2022, we expanded into a joint venture with Innovation Park Artificial Intelligence (IPAI) in Heilbronn to further accelerate Europe’s impact in AI.
Today, we are more than 100 people committed to shaping the future of AI in Europe—together with our partners and customers.
Team
People are the core of appliedAI
We believe excellence starts with those who create it. That’s why we invest deeply in our people and foster a culture of continuous learning, growth, and collaboration.
Our team brings exceptional expertise, curiosity, and passion - constantly pushing boundaries, seeking advice from the best, and working together to deliver real impact.
Open positionsGet to know some of our 90+ colleagues.
Andreas Liebl
Managing Director and Founder
Diana Stracke
Director People & IT
Dr. Philipp Hartmann
Director of AI Strategy & Enablement
Rade Milinkovic
Director of Finance
Siegmund Düll
Director AI Transformation & Implementation
Alexander Machado
Head of TrustworthyAI (COE)
Doris Melanie Fonseca Lima
Head of AI Strategy & Transformation
Juliane Haspel
Head of People
Lucas Fernandes
Senior Talent Acquisition Specialist
Karl Dagher
Principal AI Transformation Strategist
Mingyang Ma
Head of Agentic AI Solutions Development
Dr. Ing. Nina Korshunova
Head of AI Engineering
Sarah Roesener
Head of AI Partnership Program
Dr. Thiemo Scherle
Head of Program Management & Capabilities
Verena Jaschinski
Head of Marketing & Communications
Stephanie Schäuble
Senior Product & Brand Marketing Manager