About us

The appliedAI is both an initiative and platform as well as a service provider. Learn more about who and what we are.

Initiative for appliedAI

What is appliedAI?

appliedAI is Europe’s largest initiative for the application of leading edge trustworthy AI technology with the vision to shape Europe’s innovative power in AI. appliedAI was formed as trustworthy initiative that acts both as enabler and innovator.
Based on our ecosystem we strengthen the value creation building global AI champions. We work on the technological challenges, both in the application and applied research, from a strategic and innovation standpoint as well as with a perspective on education and people development. Our activities and services are primarily determined by the partners that join the initiative. Our founding partners were among others BMW, Google, Infineon, Linde, NVIDIA, and Siemens.

appliedAI is a joint venture out of UnternehmerTUM and IPAI - Innovation Park Artificial Intelligence. UnternehmerTUM is one of the largest innovation centers in Europe and a non-profit. As a neutral platform for entrepreneurship and innovation, more than 200 employees serve more than 2500 individuals, >100 startups, and >100 companies per year.

Explore the journey

Key facts

2000

AI adopters supported

AI systems built

AI strategies defined

Companies advanced in AI maturity

The core

Our team

We are bringing together the best in artificial intelligence technology, companies, entrepreneurship, and academia to create a unique environment to accelerate the adoption of AI. We are enthusiastic about AI. We care for our values, our society and our global competitiveness in Europe. We ideate, build and apply. We think cross-domain and solve problems. We discuss the implications of AI on society and AI ethics.

What we don’t do, is: slow you down by not recommending the best option (or overpromise), lose the sense for reality, build RPA or standard big-data applications, or develop military solutions

Dr. Andreas Liebl

Managing Director & Founder

Dr. Donald Leonhard-MacDonald

Director Technology

Alexander Goethel

Director of Partner Success

Dr. Philipp Hartmann

Director of AI Strategy

John Thomson

Head of appliedAI Academy

Dr. Miguel de Benito

Head of TransferLab

Samantha Warren

Head of Marketing and Communications

Maria Schamberger

Head of AI Projects

Nicolas Blum

Head of AI Solutions

Dr. Pavel Sagulenko

Head of Infrastructure

Jan Willem Kleinrouweler

Head of MLOps

Andrea Hickethier

Head of Business Development & Sales

Bernhard Pflugfelder

Head of AI Use Cases & Application

Diana Stracke

Head of People& Operations

Desiree Modic

Head of AI Strategy & Transformation

Dr. David Ng

Lead AI Engineer

Dr. Till Klein

Team Lead Trustworthy AI

Dr. Johanna Farnhammer

Lead Project Manager of appliedAI Academy

Dr. Mustafa Gaja

Lead AI Engineer

Alexander Machado

Lead AI Engineer

Adrian Rumpold

Lead AI Engineer

Jannik Seger

Lead AI Strategist

Ingo Hoffmann

Regional Manager Partner Ecosystem

Britta Tilsner

Lead Ecosystem Management

Dr. Faried Abu Zaid

Senior AI Researcher

Mina Fahimipirehgalin

Senior AI Engineer

Julia Kraus

Senior AI Engineer

Dr. Christian Burkhart

Senior Instructional Designer

Manasi Patil

Senior Instructional Designer

Narendran Manoharan

Senior Instructional Designer

Dr. Michael Panchenko

Senior AI Researcher

Dr. Ivan Rodriguez

Senior AI Engineer

Marlene Bücheler

Senior Partner Manager

Stephanie Eschmann

Senior Product Marketing Manager

Sophie Lenz

Senior Operations Manager

Juliane Haspel

Senior HR Business Partner

Dr. Francisco Matos

Senior AI Engineer

Kanaat Bektaş

Senior Instructional Designer

Dr. Fabio Peruzzo

Senior AI Engineer

Anes Benmerzoug

Senior AI Engineer

Javier Santolaria

Senior Technical Product Manager

Susanne Klausing

Senior AI Strategist

Tristan Post

Senior AI Strategist

Carlo Cascio

Senior AI Engineer

Benedikt Anderl

Controller

Ghalia Saudi

Controller

Anna-Lena Müller

Executive Assistant & Operations

Leonie Konzelmann

Operations Manager

Hicham Samma

Talent Attraction Specialist

Nitty Varghese

AI Engineer

Maternus Herold

AI Engineer

Damian Depaoli

AI Engineer

Nicolas Seppich

AI Engineer

Max Mynter

AI Engineer

Nicholas Junge

AI Engineer

Melchior Reimers

Network Engineer

Carina Senger

Content Creator

Manuel Jiménez Mérida

AI Strategist

Johannes Kukula

AI Strategist

Julius Morandell

Project Manager of appliedAI Academy

Rocio Grissel Estrada Castro

Instructional Designer

Omar Eladawy

AI Trainer

Grigor Bezirganyan

Junior AI Engineer

Nils Wendt

Junior AI Engineer

Sri Harsha Vadlamudi

Junior AI Engineer

Xabier Irizar

Junior AI Engineer

Leon Voland

Junior AI Engineer

Claudia Baumgartner

Junior AI Engineer Operations

Christian Wender

Junior AI Strategist

Tim Landes

Junior AI Strategist

Maria Khomich

Junior AI Strategist

Nejira Hadzalic

Junior AI Strategist

Amela Gjishti

Junior Regulation & Governance

Sarah Schindler

Junior Marketing

Susanna Wohlfrom

Junior Eventmanagement

Lamin Yannik Rubas

Junior AI Education Associate

Philip Staudigl

Junior People & Operations

Christoph Mügge

Junior AI Startup Ecosystem

Kevin Eder

Master Thesis

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Our principles

How we work

Start with “why”, then maximize impact.
We are conscious that our relationship with our partners carries with it an obligation to understand their needs. We ask our partners and ourselves “why?”, to really understand problems and search for where we can have the greatest impact. We are receptive to what we learn, and we focus our actions on where we generate the highest value.
Build shared wisdom.
AI disrupts whole industries and is much more than a technology. We know that great insights and new ideas about AI emerge when different fields and views collide. We embrace building wisdom collectively.
Dream ahead; be playful.
Being at the forefront of AI Technology means having no one to follow, so we hypothesize and invent on principle. We are imagining the future and playing with ideas. We create hypotheses and provide answers before others ask the question.
Make it real; be practical.
It is easy to get lost in the ocean that is AI. Be obsessed with practicality and draw a clear line to application. Innovation happens where theory and ideas translate into real-world applications. Balancing both is our strength and defense.
Strive for great or don’t do it.
Keeping the balance between quantity and quality is hard; we put in the work to identify which things must be great - and make them great. If we can’t, we don’t do them at all.
Practice what you preach, reflect, and adjust.
We do what we recommend to others and follow our own advice. We reflect on the data we have and are honest about what it tells us. We don’t run on autopilot; we are willing to take a step back and adjust our course. Decisions are rarely a one-way street!
Success is never yours alone.
At appliedAI, people care for each other and share both burdens and success. Every person at appliedAI contributes to every success. There are no exceptions.
Have backbone; disagree, then commit.
When challenges emerge we don't turn a blind eye to them, whether they are internal or external. We raise them; we welcome debate and disagreement. Once arguments are exchanged and a decision is made, we commit wholly.
Lead by example. Everyone is a leader.
Leading means taking responsibility and being accountable to your team and other leaders. Leaders earn trust by consistently setting an example through their actions.
Excellence is people; develop and invest.
We strive for excellence - and it all starts with people. We invest the time and resources to develop our team and ourselves. We support every team member to continuously learn and develop. We challenge our own thoughts, sharpen our skills, stay informed, and ask for advice a lot. We search for, hire and retain the best.

appliedAI schafft ein starkes KI-Ökosystem in Deutschland mit prominenten Akteuren aus Industrie, Technologie und Forschung. Als Marktführer im Bereich KI freut sich NVIDIA, die Initiativen von appliedAI zu unterstützen und die Einführung bahnbrechender Technologien voranzutreiben.
Jaap Zuiderveld, Vice President EMEA at NVIDIA

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