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About us

The appliedAI is both an initiative and platform as well as a service provider. Learn more about who and what we are.

Initiative for appliedAI

What is appliedAI?

appliedAI is Europe’s largest initiative for the application of leading edge trustworthy AI technology with the vision to shape Europe’s innovative power in AI. appliedAI was formed as trustworthy initiative that acts both as enabler and innovator.
Based on our ecosystem we strengthen the value creation building global AI champions. We work on the technological challenges, both in the application and applied research, from a strategic and innovation standpoint as well as with a perspective on education and people development. Our activities and services are primarily determined by the partners that join the initiative. Our founding partners were among others BMW, Google, Infineon, Linde, NVIDIA, and Siemens.

appliedAI is a joint venture out of UnternehmerTUM and IPAI - Innovation Park Artificial Intelligence. UnternehmerTUM is one of the largest innovation centers in Europe and a non-profit. As a neutral platform for entrepreneurship and innovation, more than 200 employees serve more than 2500 individuals, >100 startups, and >100 companies per year.

Key facts

2000

AI adopters supported

35

AI systems built

20

AI strategies defined

50

Companies advanced in AI maturity

The core

Our team

We are bringing together the best in artificial intelligence technology, companies, entrepreneurship, and academia to create a unique environment to accelerate the adoption of AI. We are enthusiastic about AI. We care for our values, our society and our global competitiveness in Europe. We ideate, build and apply. We think cross-domain and solve problems. We discuss the implications of AI on society and AI ethics.

What we don’t do, is: slow you down by not recommending the best option (or overpromise), lose the sense for reality, build RPA or standard big-data applications, or develop military solutions

Dr. Andreas Liebl
Dr. Andreas Liebl

Managing Director & Founder

Dr. Donald Leonhard-MacDonald
Dr. Donald Leonhard-MacDonald

Director of Technology

Alexander Goethel
Alexander Goethel

Director of Partner Success

Dr. Philipp Hartmann
Dr. Philipp Hartmann

Director AI Strategy

John Thomson
John Thomson

Head of AI Academy

Dr. Miguel de Benito
Dr. Miguel de Benito

Head of TransferLab

Samantha Warren
Samantha Warren

Head of Marketing and Communications

Maria Schamberger
Maria Schamberger

Head of AI Acceleration

Nicolas Blum
Nicolas Blum

Head of RLC

Dr. Pavel Sagulenko
Dr. Pavel Sagulenko

Head of IT

Jan Willem Kleinrouweler
Jan Willem Kleinrouweler

Head of ML Ops

Andrea Hickethier
Andrea Hickethier

Head of Business Development, Sales & Marketing

Bernhard Pflugfelder
Bernhard Pflugfelder

Head of AI Use Cases & Application

Diana Stracke
Diana Stracke

Head of People & Operations

Desiree Modic
Desiree Modic

Head of AI Strategy & Transformation

Dr. David Ng
Dr. David Ng

Head of AI@Edge

Dr. Till Klein
Dr. Till Klein

Head of Trustworthy AI

Dr. Johanna Farnhammer
Dr. Johanna Farnhammer

Head of KI Transfer Plus

Dr. Mustafa Gaja
Dr. Mustafa Gaja

Head of Reinforcement Learning

Alexander Machado
Alexander Machado

Head of ML Ops Processes

Adrian Rumpold
Adrian Rumpold

Head of ML Ops Engineering

Jannik Seger
Jannik Seger

Head of AI Operating Model & Governance

Ingo Hoffmann
Ingo Hoffmann

Senior Principal Strategic Partnerships

Britta Tilsner
Britta Tilsner

Head of Ecosystem Manager

Dr. Faried Abu Zaid
Dr. Faried Abu Zaid

Senior AI Researcher

Mina Fahimipirehgalin
Mina Fahimipirehgalin

Senior AI Engineer

Julia Kraus
Julia Kraus

Senior AI Engineer

Dr. Christian Burkhart
Dr. Christian Burkhart

Senior Instructional Designer

Manasi Patil
Manasi Patil

Senior Instructional Designer

Narendran Manoharan
Narendran Manoharan

Senior Instructional Designer

Dr. Michael Panchenko
Dr. Michael Panchenko

Lead Researcher

Dr. Ivan Rodriguez
Dr. Ivan Rodriguez

Senior AI Engineer

Marlene Bücheler
Marlene Bücheler

Senior Community Manager

Stephanie Eschmann
Stephanie Eschmann

Senior Product Marketing Manager

Sophie Lenz
Sophie Lenz

Senior Operations Manager

Juliane Haspel
Juliane Haspel

Senior People & Culture Specialist

Dr. Francisco Matos
Dr. Francisco Matos

Senior AI Engineer

Kanaat Bektaş
Kanaat Bektaş

Senior E-Learning Specialist

Dr. Fabio Peruzzo
Dr. Fabio Peruzzo

Senior AI Engineer

Anes Benmerzoug
Anes Benmerzoug

Senior AI Engineer

Javier Santolaria
Javier Santolaria

Senior Technical Product Manager

Susanne Klausing
Susanne Klausing

Senior AI Strategist

Tristan Post
Tristan Post

Senior AI Journey Manager

Carlo Cascio
Carlo Cascio

Senior AI Engineer

Benedikt Anderl
Benedikt Anderl

Senior Controller

Anna-Lena Müller
Anna-Lena Müller

Senior Projektassistenz

Julius Morandell
Julius Morandell

Senior Project Manager aAI Academy

Leonie Konzelmann
Leonie Konzelmann

Operations Manager

Hicham Samma
Hicham Samma

Talent Attraction Specialist

Ghalia Saudi
Ghalia Saudi

Controller

Nitty Varghese
Nitty Varghese

AI Engineer

Maternus Herold
Maternus Herold

AI Engineer

Damian Depaoli
Damian Depaoli

AI Engineer

Nicolas Seppich
Nicolas Seppich

AI Engineer

Max Mynter
Max Mynter

AI Engineer

Nicholas Junge
Nicholas Junge

AI Engineer

Melchior Reimers
Melchior Reimers

Network Engineer

Carina Senger
Carina Senger

Content Creator

Manuel Jiménez Mérida
Manuel Jiménez Mérida

AI Strategist

Johannes Kukula
Johannes Kukula

AI Strategist

Rocio Grissel Estrada Castro
Rocio Grissel Estrada Castro

Instructional Designer

Omar Eladawy
Omar Eladawy

AI Trainer

Grigor Bezirganyan
Grigor Bezirganyan

Junior AI Engineer

Nils Wendt
Nils Wendt

Junior AI Engineer

Sri Harsha Vadlamudi
Sri Harsha Vadlamudi

Junior AI Engineer

Xabier Irizar
Xabier Irizar

Junior AI Engineer

Leon Voland
Leon Voland

Junior AI Engineer

Claudia Baumgartner
Claudia Baumgartner

Junior AI Engineer Operations

Tim Landes
Tim Landes

Junior AI Strategist

Maria Khomich
Maria Khomich

Junior AI Strategist

Nejira Hadzalic
Nejira Hadzalic

Junior AI Strategist

Amela Gjishti
Amela Gjishti

Junior Regulation & Governance

Sarah Schindler
Sarah Schindler

Junior Marketing

Lamin Yannik Rubas
Lamin Yannik Rubas

Junior AI Education Associate

Philip Staudigl
Philip Staudigl

Junior People & Operations

Christoph Mügge
Christoph Mügge

Junior AI Startup Ecosystem

Kevin Eder
Kevin Eder

Master Thesis

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Join us!

Our principles

How we work

  1. Start with “why”, then maximize impact.
    We are conscious that our relationship with our partners carries with it an obligation to understand their needs. We ask our partners and ourselves “why?”, to really understand problems and search for where we can have the greatest impact. We are receptive to what we learn, and we focus our actions on where we generate the highest value.
  2. Build shared wisdom.
    AI disrupts whole industries and is much more than a technology. We know that great insights and new ideas about AI emerge when different fields and views collide. We embrace building wisdom collectively.
  3. Dream ahead; be playful.
    Being at the forefront of AI Technology means having no one to follow, so we hypothesize and invent on principle. We are imagining the future and playing with ideas. We create hypotheses and provide answers before others ask the question.
  4. Make it real; be practical.
    It is easy to get lost in the ocean that is AI. Be obsessed with practicality and draw a clear line to application. Innovation happens where theory and ideas translate into real-world applications. Balancing both is our strength and defense.
  5. Strive for great or don’t do it.
    Keeping the balance between quantity and quality is hard; we put in the work to identify which things must be great - and make them great. If we can’t, we don’t do them at all.
  6. Practice what you preach, reflect, and adjust.
    We do what we recommend to others and follow our own advice. We reflect on the data we have and are honest about what it tells us. We don’t run on autopilot; we are willing to take a step back and adjust our course. Decisions are rarely a one-way street!
  7. Success is never yours alone.
    At appliedAI, people care for each other and share both burdens and success. Every person at appliedAI contributes to every success. There are no exceptions.
  8. Have backbone; disagree, then commit.
    When challenges emerge we don't turn a blind eye to them, whether they are internal or external. We raise them; we welcome debate and disagreement. Once arguments are exchanged and a decision is made, we commit wholly.
  9. Lead by example. Everyone is a leader.
    Leading means taking responsibility and being accountable to your team and other leaders. Leaders earn trust by consistently setting an example through their actions.
  10. Excellence is people; develop and invest.
    We strive for excellence - and it all starts with people. We invest the time and resources to develop our team and ourselves. We support every team member to continuously learn and develop. We challenge our own thoughts, sharpen our skills, stay informed, and ask for advice a lot. We search for, hire and retain the best.
Jaap Zuiderveld

appliedAI schafft ein starkes KI-Ökosystem in Deutschland mit prominenten Akteuren aus Industrie, Technologie und Forschung. Als Marktführer im Bereich KI freut sich NVIDIA, die Initiativen von appliedAI zu unterstützen und die Einführung bahnbrechender Technologien voranzutreiben.

Jaap Zuiderveld, Vice President EMEA at NVIDIA

You want to join our team? We look forward to hearing from you!