Senior Marketing Product Communication Manager(m/f/x)

About us

The appliedAI Initiative elevates Europe’s industry to become shapers in the age of AI, creating a future that we desire to live in. Through our ecosystem of strong partners, comprehensive programs, services and solutions we advance companies holistically on their AI journey. With our uniquely diverse, interdisciplinary, and driven team, we build on deep technical expertise while specializing on applicability of the solutions. We share a mindset of collaboration and openness with our ecosystem of leading companies and tech players. Our common goal is to strengthen the European landscape, jointly creating unique knowledge for applying trustworthy AI.

Your mission

As our Senior Marketing Product Communication Manager (m/f/x), you will be a part of the Business Development, Marketing and Loyalty department working cross-functional with our offering teams and product managers to craft marketable stories around our innovative and diverse AI service and product portfolio. All your activities are focused on long term success. In practice this means that you are regularly revisiting product marketing communication strategies to ensure steady sales over time. Your role is crucial as we aim to ensure that the European industry remains competitive and relevant in the age of AI by keeping up in the global race for AI market leadership. Within our accomplished team, you will contribute your strengths to the following tasks:

  • You are responsible for the development and adherence to the appliedAI storyline standard that works across the buyer journey, for different touchpoints, channels as well as for different buyer personas and existing customers. As an expert in communication you are always sure which assets are needed for a very good story in the relevant channels.
  • The development and execution of the storylines for new as well as existing services and products plays a major role in your daily work. You take various factors into account, such as our brand positioning, customer insights, other relevant data, best practices, benchmarks, channels etc. 
  • You are responsible for facilitating our services and products journey to our target audience. This includes deciding the services and products positioning and messaging, launching the services and products, ensuring our salespeople and customers understand them and that our services and products succeed over time. 
  • Together with our content creation colleagues, you develop and execute the content creation process in an agile collaboration model. In doing so you ensure that the content reflects the brand and product image while addressing the client needs.
  • In your role, you will work closely with our inbound / cross- & upsell marketing colleagues along the buyer journey. Together you are crafting strategic plans with a focus on attracting our target audience and turning them into loyal clients. You execute those strategic communication plans and oversee the performance based on the defined objectives and KPIs which you report on a regular basis.
  • Moreover, you are responsible for budget planning and compliance for your area.

Your profile

  • You have a bachelor of Business or Communication and preferably a Masters degree in journalism or humanities and arts or a related field
  • Minimum 7 years of experience within the field of marketing and product marketing communications
  • You have proven expertise in the development, including content creation, as well as implementation of B2B product marketing communication strategies with the aim of promoting sales and long term clients relationships. Technical industry or even AI industry would be a plus
  • You have professional experience in the usage of the buyer journey concept, touchpoint management as well as digital marketing (including SEO, Email Marketing, Social, Website etc.)
  • You have experience in data driven marketing and performance controlling
  • Ideally you have experience working under a Scrum/Agile methodology, proficiency working within JIRA and using AI in your job is a plus
  • Excellent communication and interpersonal skills
  • You work hands-on, with strong team spirit and a positive attitude having experience to work cross-functional with different teams
  • With your adaptability and pragmatism, you feel comfortable in a dynamic environment. 
  • Fluency in written and spoken German and English required as all of our content comes in German and English language

What we offer

A highly qualified and motivated team of ~120 people is on a journey to change the rapidly evolving European AI Landscape.

  • Flexibility to switch between our office space in Munich, Heilbronn and work from home
  • Opportunity to shape a variety of projects and the development of new, original content based on the latest developments in AI and its adoption in businesses
  • Want to learn about robotics, autonomous drones or smart factories? All of this is happening at appliedAI
  • You will have access to the newest technologies in the AI domain, budget to drive the education program and peers to develop with
  • An atmosphere that encourages to think and experiment in new ways with software, hardware, and processes
  • Hottest topics of the next decade and freedom and trust to initiate own activities
  • A highly visible initiative that helps you build a large and high-level network of start-ups, partners, and tech companies
  • Budget to visit important conferences, read up on papers and develop your skills with the team - potentially showcasing results at e.g. GTC
  • Internal seminar in machine learning and computer science
  • Further benefits include egym wellpass membership, public transport subsidy, JobRad leasing option, etc. 


Myriam Warzecha - Senior People & Culture Specialist 
appliedAI Initiative GmbH, August-Everding-Str. 25, 81671 Munich